Yet no one seemed to have thought through the implications of a world in which everyone cheated. The other morning Keith had bought five hundred vanity sachets of Outrage, his staple perfume. At lunchtime he discovered that they all contained water, a substance not much less expensive than Outrage, but harder to sell. Keith was relieved that he had already unloaded half the consignment on Damian Noble in the Portobello Road. Then he held Damian’s tenners up to the light: they were crude forgeries. He passed on the notes without much trouble, in return for twenty-four bottles of vodka which, it turned out, contained a misty, faintly scented liquid. Outrage!
—Martin Amis, London Fields
Best club promo ever! Well, maybe.